Promotional Tips

Giveall Payroll Giving is a great way to support your chosen charities. The promotion of your payroll giving scheme can be done in a number of ways. A few are listed below:

Presentations   One to one desk promotions   Senior management
Presentations   One to one desk promotions   Senior management example
         
Bulletin boards   Screen savers   Set goals
 Bulletin boards   Screen savers   Set goals

 

Some more ideas:

  • Newsletters - include information in internal publications such as in-house bulletins or magazines.
  • Emails and intranet - both easy ways of getting across the payroll giving message but also highlights the ease of giving as Giveall Payroll Giving is an automated online platform free of paperwork.
  • Flyers and promotional materials - always helps in drawing attention to any planned campaign or promotional period.
  • Canteen tray liners - if you staff eat together in a canteen, why not print off some promotional sheets to be used as tray liners?
  • Publish cross-department/division/location league tables showing how much each has raised through payroll donations.
  • If you don't do it already, match or add to employees' donations.
  • Make the whole process fun! e.g. tie your campaign in with a 'dress down' day or give away cups of tea, free sweets or buns, competitions and badges.
  • Put up posters, tell everyone what's going on and when your promotion is going to happen.
  • Pick a time when levels of motivation are likely to be high such as the period before holidays or after 'good news' announcements and pay rises.
  • Organise a free draw for everyone signing up for Giveall Payroll Giving during the promotion - an extra day's holiday is always popular.
  • If you have a close relationship with a charity or local group of charities invite them into the workplace to tell people about the difference their donations could make.
  • Remind your employees that they will get tax relief on their gifts (including higher rate tax relief) as the amount they choose to give is deducted from pay before tax is calculated.
  • Tell employees about how easy the whole process is!

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